Ed Stafford takes delivery of JETOUR G700 for new expedition series

Explorer Ed Stafford has officially taken ownership of a JETOUR G700 in a handover event held Aug. 1, while JETOUR and Stafford also launched a partnership for the second season of their adventure series. The vehicle will be featured in a global release in early August as Stafford drives it through Ecuador, Colombia and the Sahara.

Why it matters: - Ed Stafford is one of the best-known adventure presenters and explorers in the market for expedition vehicles. - JETOUR is using the partnership to position the G700 as an off-road, outdoor and expedition-focused SUV. - The second season of the joint program will give the G700 global visibility in extreme environments.

What happened: - JETOUR held an in-person vehicle handover for the G700 on Aug. 1. - Ed Stafford officially became a global owner of the JETOUR G700. - Li Xueyong, executive vice president of Chery Automobile Co., and Qi Chuanding, president of JETOUR International, attended the handover. - JETOUR and Ed Stafford also entered a formal partnership to produce the second season of "Jetour Adventure in the Extreme."

The details: - Stafford is the first explorer to walk the full length of the Amazon River and is known as a Discovery Channel adventure host. - JETOUR said Stafford's approach to extreme environments matches the G700 brand spirit of "Beyond the Horizon." - During filming of "Marooned with Ed Stafford," Qi Chuanding and Yan Jun, vice president of the company, visited the set. - Stafford and attending media tested the G700's smart driving system, ride comfort and V2L external power output. - Stafford said the G700 performed strongly off-road and was practical for outdoor adventures. - Stafford said the vehicle could support coffee-making, simple meal preparation and filming equipment. - Stafford described the G700 as more than an off-road vehicle and called it a mobile camp. - Qi Chuanding said Stafford's drive to tackle harsh conditions reflects the spirit behind the G700. - JETOUR described the G700 as the flagship model in its G series. - JETOUR said the G700 combines all-terrain capability, premium comfort and efficient performance.

Between the lines: - The partnership ties product marketing directly to real expedition use, which gives the G700 a more credible outdoor positioning than a standard launch campaign. - JETOUR is leaning on Stafford's survival and exploration credentials to signal that the vehicle is built for demanding travel, not just urban use. - The set visit and hands-on testing suggest JETOUR wants the G700 evaluated in environments that match its target audience.

What's next: - The second season of "Jetour Adventure in the Extreme" is set to premiere globally in early August. - Stafford will drive the JETOUR G700 through volcanic landscapes in Ecuador, forests in Colombia and the heart of the Sahara Desert. - JETOUR says the G700 will serve as Stafford's mobile companion throughout the expedition. - JETOUR's website is More information.