Ed Stafford chooses JETOUR G700 for new expedition series

Explorer Ed Stafford has become a global owner of the JETOUR G700 after an exclusive handover in China, as JETOUR deepens its partnership with Discovery on the Adventure of Extremes series. The SUV will be featured in new episodes filmed across Ecuador, Colombia and the Sahara, positioning the G700 as an expedition vehicle with off-road, comfort and outdoor power features.

Why it matters: - Ed Stafford is one of the best-known names in adventure travel, and his use of the JETOUR G700 gives the SUV visible validation in extreme conditions. - JETOUR is using the partnership to connect the G700 with exploration, outdoor utility and premium off-road capability. - The collaboration also extends JETOUR’s media reach through Discovery and the second season of Adventure of Extremes.

What happened: - JETOUR announced that Ed Stafford became an official global owner of the JETOUR G700. - The brand held an exclusive handover ceremony for Stafford on Aug. 8 in the presence of Li Xueyong, executive vice president of Chery Automobile Co. Ltd., and Ke Chuandeng, general manager of JETOUR International. - JETOUR said it has an official partnership with Discovery and Ed Stafford to co-produce the second season of Adventure of Extremes. - Stafford tested the G700 during the filming of Marooned with Ed Stafford alongside media in the field.

The details: - Stafford is known as the first explorer to complete a walking traverse of the Amazon River and as a Discovery exploration program host. - The G700 was shown with intelligent driving functions, ride comfort and V2L outdoor power supply capability. - Stafford said the G700 handled off-road terrain well and was practical for outdoor exploration. - Stafford said the SUV could handle tasks such as making coffee, preparing a simple meal and powering filming equipment. - Stafford described the G700 as more than transportation and called it his mobile camp. - Ke Chuandeng said Stafford’s spirit of pushing limits matches the G700’s positioning. - Ke Chuandeng said the G700 combines all-terrain capability, luxury comfort and efficiency. - JETOUR described the G700 as the brand’s flagship model. - JETOUR said the SUV is intended to give global users more possibilities for exploration travel. - The second season of Adventure of Extremes is expected to be available globally starting in early August. - In the new season, Stafford will drive the G700 through Ecuador’s volcanoes, Colombia’s virgin rainforest and the heart of the Sahara Desert. - JETOUR said the G700 will support the journey with strong traversal capability, smart luxury equipment and outdoor-focused features. - More information is available at jetourglobal.com.

Between the lines: - JETOUR is pairing product marketing with real expedition footage to make the G700’s capabilities more concrete for viewers. - The timing around a global release of Adventure of Extremes suggests the brand wants the media exposure to reinforce the SUV’s adventure image.

What's next: - Viewers will see the G700 in action as the second season rolls out globally in early August. - JETOUR is likely to keep leaning on Stafford’s expedition profile to support the G700’s positioning in overseas markets.

The bottom line: - JETOUR is betting that a high-profile explorer and a hard-use TV expedition will help turn the G700 into a credible adventure SUV.**